Politics, Sports, things that I find interesting or intriguing. Basically, it could be anything. Also a lot of me feeling morally superior to those who practice the consumer lifestyle

Sunday, December 14, 2008

Dumb Slogan

Domino's latest slogan is "You got 30 minutes." This is immediately followed by the disclaimer that due to safety concerns, 30 minutes is not a guarantee and you may, in fact, got more. Why would you want a slogan you immediately had to follow with a caveat? Why not go back to the ad agency and say "Why don't we have our slogan be something that is...semi-true?" Today, while in a Domino's, I heard the girl taking an order on the phone say "You got 30 minutes...to an hour." I'm really hoping that it's not a corporate policy to always say "You got" x amount of time...but in any case, that just proved the point of what a dumb slogan it is. I'd love to know how much money they spent on it.

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